My kids and I noticed the brightly colored display at Kroger's immediately upon walking into the store. A gargantuan mountain of dog food bags, stacked up 7 feet high, with signs proclaiming its new product status and the advertised special of the week. We just watched, "Old Yeller", together as a family a few months ago, and so they recognized the beloved yellow dog featured on the bag. While moving past the display, I couldn't help but comment to my kids using my very best radio announcer voice, "Try new Old Yeller dog food today, with 100% genuine chunks and bits of Old Yeller in every bite! Your pet will love it". My boys laughed, the girls looked at me with sour expressions of "EEEEEEWWWWWW, Mom. That's so gross".
It got me thinking though,why in the World would the manufacturers choose Old Yeller as their icon and product name? As I recall, the movie took a tragic twist upon Old Yeller contracting rabies, and then his foaming mad self is shot down in self-defense by his Master. Yeah. "Let your dogs grow up to be strong and healthy, just like Old Yeller, by feeding them Old Yeller dog food. Now available at fine retail outlets everywhere".
They should have chosen Beethoven as their mascot because Lord knows, nobody wants to sit through another one of those awful sequels. Just how many Beethoven movies does the World need? Apparently, film producers are determined to see. Plus, I recently learned that not all dog meat is created equal. The Japanese regard Saint Bernard meat as a highly prized culinary delight. Perhaps, Americans get the Old Yeller brand, but they've marketed it in Japan as Beethoven dog food. Reportedly, Spuds Mackenzie was a contender too. However, during product testing, the dogs kept falling over drunk.
Whatever, as a nod to my first blogging buddy, Mormon Family Man, who broached a similar subject, I have to say that we only buy the very best for our dog, Reagan. After all, he IS our fresh meat food storage plan.