That being said, I think Paul's Pizza Shop may be going about the "setting ourselves apart" ideal in entirely the wrong way.
I can only speculate that they're trying to rival the popular Meat Lover's and Cheese Lover's pizzas sold at the Pizza Hut franchise restaurants by marketing their own brand of Poop Lover's Pizza. Obviously they're pretty proud of their abominable new pizza creation the way their sign trumpets that it'll bring "Poop Love And Joy To All." I wonder if the Poop Lover's Pizza qualifies for inclusion on their Vegetarian menu? Will they host exclusive Poop Pizza tasting events for the most discriminate pizza gourmet snobs? Are they setting a new trend and in the future we can expect to see U.S.D.A Grade A Poop listed as toppings at other pizzerias? Has it happened already? I say, "Beware the crumbled 'sausage'!"
I'm no business analyst but I'm fairly certain that the poop fetishist market is pretty minuscule and ultimately not a very palatable group to direct attention towards in hopes of future business growth.
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