If you've ever been remotely curious as to what happened to the original band of 70's era Star Wars geeks, don't worry.
A paltry few of them actually escaped the dank recesses of their video game-filled Hobbit Holes in their parent's basement and went on to find gainful employment.
Lucky for Kroger's grocery stores and supremely lucky for the rest of humanity, these former George Lucas worshippers found a tailored career fit within the specialized Kroger's Generic Brands Naming Division.
Of course, the days of their youth spent endlessly imitating Master Yoda- swamp swami extraordinaire and model of what happens when a dehydrated kiwi suddenly gains the ability of speech- has inevitably spilled over into their job performance.
These guys have obviously been swatted about the head with a lightsaber a few too many times. (Probably by their wives when asked to put on a Princess Leia costume and neck shackles) Observe the name they chose to christen this knock-off brand of I Can't Believe It's Not Butter:
At least we can all be grateful that Kroger's didn't tap into the bevy of Star Trek groupies laying around in their butt-hugger Lycra Enterprise uniforms(those outfits are what caused the real Wrath Of Khan), otherwise we'd end up with product labels and names written solely in the Vulcan language.
According to this online Vulcan dictionary Butter It's Not would be translated into:
Rhombolian Qual Se Tu Ri?
Yeah. Although I'd like to assume that Mr. Spock would bypass such artery-clogging fakeries and throw his Vulcan Nation endorsement towards something more apropos like gigantic tubes of Captain Kirk Crack Ointment- soothing hemorrhoidal cream relief!